Wednesday, October 30, 2019
Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship Essay
Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship - Essay Example I have pursued this course with diligence and hard work with constant improvement on my personal and interpersonal skills. I believe that a career in pharmacy should be built on fundaments of uncompromised integrity, strong morals, profound interest, and most importantly strong leadership skills. I have acquired all these skills and attributes with a specific focus on being one of the best and renowned professionals in pharmacy. What set me apart from the rest is my ability to remain resilient, diligent, enthusiastic, and particular focused on leadership attributes in my personal and professional life. Although I am focused towards my career goals, I always find time to develop myself socially, culturally, spiritually, and physically. I believe in societal empowerment and therefore, owe my success to the society. I wish to share my professional and personal achievements with the community once I am through with the internship program. Therefore, Good Neighbor Pharmacy Scholarship will be a lifetime achievement and would be an investment in the most appropriate place. I guarantee that your kind consideration to offer me this rare but noble opportunity would be the most meaningful consideration. Besides academic pursuing academic achievements, I have been overwhelmingly involved in physical development and teamwork. This is a list of physical activities that I have been involved in for the last few years Throughout my life, I have been particularly enthusiastic in team building. I have a special ability to nurture effective communication, cohesiveness, and collaboration in teams. I lead by example and always seek to promote good and constructive behavior. I believe in synergistic integration of profound interpersonal, professional, and intellectual skills in achieving goals in
Monday, October 28, 2019
Ethical Issues Report Essay Example for Free
Ethical Issues Report Essay SeaWorld is a public company that is facing a significant ethical issue right now, mostly in part to the release of the documentary Blackfish. This documentary takes viewers inside the capture, training and marketing of these Killer Whales for the sole profit of the company. It also highlights the breeding, training and housing of these magnificent mammals. It brings many ethical issues to the table. 1) Should any wild animal be taken from its natural home and forced to live in captivity? 2) Should these animals then be forced to ââ¬Å"performâ⬠for our entertainment purposed? And finally 3) Should these animals be treated as objects and put thru artificial insemination, separated from family members and subject to inbreeding all while SeaWorld knows that this is making the whales lives beyond inadequate and causing not only death to the animal but to numerous trainers involved as well. Blackfish is a documentary made in 2013 by director Gabriela Cowperthwaite. It focuses on Tilikum (Tili), an orca forced by SeaWorld to live in captivity. It highlights the health issues, the whale-on-whale and whale-on-trainer aggression as well as the compromised lives and social experiences of SeaWorldââ¬â¢s killer whales. Tili is involved in deaths of 3 individuals and is a direct result of keeping killer whales in captivity. The film covers the captivity of Tili in 1983 off the coast of Iceland where he was torn away from his family. It then goes on to show the lack of social interaction these whales receive in captivity; causing grief, stress and anxiety all while being forced to perform. It makes an effort to show that although SeaWorld tried to promote their whales ââ¬Å"wonderfully social and fulfillingâ⬠lives it is fact doing just the opposite. Not only that, but only .06% of all revenues SeaWorld actually puts towards conservation. Should wild animals be held in captivity at all? ââ¬Å"Animals are often prevented from doing most of the things that are natural and important toà them, like running, roaming, flying, climbing, foraging, choosing a partner, and being with others of their own kind,â⬠PETA writes in a web fact sheet. ââ¬Å"Zoos teach people that it is acceptable to interfere with animals and keep them locked up in captivity, where they are bored, cramped, lonely, deprived of all control over their lives and far from their natural homes.â⬠True, not all animals in captivity have been ripped from their natural habitat and placed into a cage to be used as a spectacle for human entertainment, but when there is not environmental reason or risk to the animal, why do we do so? Whales are by no means lacking in ocean to swim in. Why, just because we think they look ââ¬Å"coolâ⬠should they be subjected to living as we say they should? Former SeaWorld senior trainer John Hasgrove, who appeared in Blackfish, asked: ââ¬Å"If animal care in captivity is truly the goal, why are SeaWorldââ¬â¢s killer whales still ââ¬Å"in the same sterile concrete poolsâ⬠the park has kept them in for decades? SeaWorld has since said it has spent $70 million into upgrading those killer whale habitats in recent years. Should these animals be forced to perform solely for our entertainment purposes? Humans are generally fonder of critters that seem to have more dynamic personalities and pronounced social attachments. Killer whales are just that. In the wild the stay with their families for generations and have their own communication sounds of clicks and whistles individualized to their pod. SeaWorld has long benefited from promoting this idea. Its killer whale shows, marketing and displays have made the company money for years. For a time, the park even ran a Shamu Twitter account. Lori Marino, a neuroscience lecturer at Emory University in Atlanta who appeared in Blackfish, has said killer whales are among the worldââ¬â¢s most intelligent animals. Almost a decade ago, Nova Scotia based biologist Hal Whitehead claimed orcas the second more ââ¬Å"culturalâ⬠species. ââ¬Å"They have their way of doing things, which theyââ¬â¢ve learned from their mother and their other relatives,â⬠Whitehead told the newspaper. The documentary states that the orcas suffer from broken teeth because they rub and ram equipment in their tanks and that they sometimes regurgitate their food all out of boredom. It also points out that captivity leads to violence and shortened live spans. Finally, are these animalsââ¬â¢ just objects and are we under obligation not toà encourage and support this abuse? Is keeping these whales in captivity overshadowing any good that SeaWorld is doing? Is there a moral obligation that we have to protect these creatures from artificial insemination that is often the result of inbreeding? Do we have a right to separate the calves from their mothers just to allow another park, sometimes half way across the globe, a chance to showcase a killer whale? Should be ââ¬Å"trainingâ⬠these whales to do human decided tricks for profit? Where does money no matter hold importance to the damage that we are doing to our environment ethically? How can one say that we have a right to remove an animal from its family and its lifestyle and then tell our children not bring a wild rabbit into the house? These animals, once raised in captivity cannot be returned to the wild, but how can we justify continuing to force breeding and incest? What does it stay about our intelligence and our ethical moral if we do not put an end to this mistreatment of such creatures?
Saturday, October 26, 2019
The Go-Between Essay -- go-between Essays
The Go-Between 1. Overview This book is a memory story: a man in his sixties looks back on his boyhood of the middle class boy recalling the events that took place on a summer visit to an aristocratic family in Norfolk in the 1900ââ¬â¢s. The author uses double narrative, the young Leo's actions told by the older Leo, and it shows us how it has affected his life Firsttly, Iââ¬â¢ll introduce the main characters, their functions and relationships, then Iââ¬â¢ll give you a small summary of the story, followed by the main themes and their symbolic elements, and finally the style of the book. Leo Colston has two different aspects, heââ¬â¢s the narrator of the book, a man of about sixty year old, and heââ¬â¢s a ââ¬Å"dried upâ⬠man inside. Leo is a young boy of the middle class. He lives alone with his mother in West Hash, a little village near Salisbury. His father was a bank gardener in Salisbury is dead, Leo thinks he was a crank, he didnââ¬â¢t want his son to go to school but his mother always wanted him to go so as soon as he died, he went. His mother liked gossip and was very sensitive to public opinion, she needed social frame, and we can easily imagine her pleasure when her son has been invited to spend a summer to a rich friend. He has also an aunt, Charlotte, a Londoner. He and his mother were living on her money, the pension from the bank and the little; his father had been able to put by. Leo attends to the same school as upper class boys, such as Maudsley (he doesnââ¬â¢t remember his name probably because he has never been a special friend to him but while reading the diary he remembers his name was Marcus). Leo used to write his feelings and the happenings of each day on a diary. He believed he had magical powers and was able to cast spells. When he was at school, two boys who had annoyed him had an accident and he believes it is due to what he wrote on his journal. When he went to Brandham Hall, he was naà ¯ve and innocent. He didnââ¬â¢t know anything about love and sex. He naturally felt in love with a beautiful lady, as any young boy would have done. Heââ¬â¢s curious about sex even if he doesnââ¬â¢t know what it is. The lack of father is especially important at that point; those explanations should be made by the father ââ¬Å"itââ¬â¢s a job for your dad reallyâ⬠¦Ã¢â¬ At the end of the story he has discovered what he wanted to know but the outcome is devasting for him, heââ¬â¢ll be haunted al... ...She refers to her grandson, but in a sense Leo is the child of that 'happiness and beauty' of theirs which ignored all moral responsibility. Within the story itself we are led to see a duplicity in Marian which discredits her morally. Her kindness in taking Leo to Norwich for the new suit is marred by her second motive of meeting Ted. Her affection for Leo is undermined by her use of him. The birthday present of the bycyle which almost diverts him from his own belief in his moral duty to leave Brandham, and which he dreams of riding in the village street at home, is intended to make him a more efficient go-between. Ted may seem to be more concerned about Leo, but the narrator's verdict on him is that with all his decency and vitality, he is cowardly. Interpreting The Go Between has a moral tale meets with keen opposition from some readers who insist that Marian and Ted are the only healthy, natural people in the book; that Leo suffers from having lived a fantasy, and that Trimingham is living a rather pompous role as lord of the manor. The Go-Between is more than a simple moral tale. It does not force an interpretation on the reader, but invites him to think for himself.
Thursday, October 24, 2019
Lil Red Riding Hoodlum:twisted Fairy Tale Essay examples -- essays res
Little Red Riding Hoodlum à à à à à There is a teenager named little red riding hoodlum. If this girl sounds familiar, you guessed it right. She was formerly known as Little Red Riding Hood, until she turned to the life of crime. Right now she is paying for the trauma the wolf caused her. She is now in Utah State Youth Rehabilitation Center. Iââ¬â¢ll tell you the part of the story they left out at the end that made it a fairy tale. à à à à à After the woodcutter killed the wolf, the wolfââ¬â¢s brother was furious, so he killed the rest of Liââ¬â¢l Redââ¬â¢s family. Luckily, the woodcutter was near the house where Liââ¬â¢l Red and her family lived in, so he ran over with his shotgun, and, when the wolf was running away, he shot him in the back of the head. The woodcutter took Liââ¬â¢l Red to live with him. à à à à à A couple of years after Liââ¬â¢l Redââ¬â¢s incident, she started to show signs of traumatization. These signs that she showed were of criminal behavior. She turned rebellious and turned into a criminal. She would shoplift, commit grand auto theft, and other illegal activities. She liked to crash the cars that she had stolen. Soon, her friends started doing the same thing. Her friends looked up to her and thought she was cool for doing criminal things and not getting caught. After she turned to the life of crime, she started thinking she was a bad little chola. After a while, she started getting bored with the usual car theft or shoplif...
Wednesday, October 23, 2019
Marijuana Impairments a Qualitative Study
Marijuana Impairments a Qualitative Study The term that knowledge is power only stands correct if your information is reliable and correct. Therefore, only some information is power, for not all information is reliable. The information we receive substantiates our belief system, and the decisions we make and how we understand the world around us. If that information is tainted by receiving misinformation/inaccuracies, such as information handed down through myths, folklore, and othersââ¬â¢ misconceived ideals, then this information is dis-empowering to us and could be harmful to our creditability (Harris, 2010).This qualitative study is on the effects of Marijuana, and how it impairs function and inhibits motor skills. The purpose of a qualitative study is to gain knowledge from a particular social situation, event, role, group, or interaction (Creswell, 2009 p. 194). Therefore, it is an investigative process where the researcher gradually derives a conclusion from a social phenom enon by contrasting, comparing, recreating, cataloging and classifying the object of a study (Creswell, 2009, p. 194).According to Creswell (2009), in order to accomplish a qualitative study one must immerse themselves into the everyday activities of the topic/setting of the informantsââ¬â¢ environment through continual interaction, and pursue the informantsââ¬â¢ views and interpretations (p. 194). Qualitative research is the attempt to reconstruct the subjectsââ¬â¢ real-world experiences. The study by Ramaekers, Kauert, Ruitenbeek, Theunssen, Schneider, and Moeller (2006) indicates that high-potency marijuana was shown to consistently impair executive function as assessed in the Tower of London (TOL) task (p. 298). In the original version of TOL, it consists of three colored balls, which must be arranged on three sticks to match the target configuration on a picture while only one ball can be moved at a time (p. 2298). The current version is computer generated images compr ised of the start and finish arrangements of balls. Every time a ball is moved counts as one step. The subject decides as quickly as possible, whether the end arrangement can be accomplished in 2, 3, 4, or 5 steps from the beginning arrangement by pushing the corresponding number coded button (Ramaekers, et al. 2006, p. 2298). The use of nine separate versions of this test were assessed and objectively reviewed. The TOL test found the executive function and planning abilities of the subjects under the influence of a high dosage of THC had their cognitive functions impaired and measured the degree of this impairment (Ramaekers, et al. , 2006). In conclusion, participants that smoked marijuana with a high THC content illustrated a consistent impairment of executive function when undergoing the TOL.The motor functions were also impaired through a decrease in the ability to track the objects when it came to ââ¬Å"critical tracking taskâ⬠(Ramaekers, et al. , 2006), along with a si gnificant decline in motor response, with impairments continuing for a period up to six hours after smoking a high level THC 500 mg/kg marijuana joint (Ramaekers, et al. , 2006, p. 2302). The study did not include subjects that were heavy daily users of marijuana in order to prevent tainting the results of this test through residual impairment by the THC already in the systems of those individuals (Ramaekers, et al. 2006). References Creswell, J. W. (2009). Research design: Qualitative, Quantitative, and mixed method approaches. Thousand Oaks, CA: Sage Publications. Harris. R. (2010). Evaluating internet research sources. Virtual Salt. Retrieved January 1, 2012,à 2011, from http://www. virtualsalt. com/evalu8it. htm. http://pewresearch. org. Ramaekers, J. G. , Kauert2, G. , van Ruitenbeek, P. , Theunissen, E. L. , Schneider, E. , & Moeller, M. R. (2006). High-potency Marijuana impairs executive function and inhibitory motor control. Neuropsychopharmacology, 31, 2296ââ¬â2303
Tuesday, October 22, 2019
Free Essays on Chemotherapy The Real Killer
Chemotherapy: The Real Killer Itââ¬â¢s like a time bomb, slowly ticking away as certain death draws closer. Eventually, your body is unable to sustain life and you take your last breath. People you have trusted lied to you and your family, betrayal with no admission of fault. Poisons travel through your blood stream, laying waste to your immune system. Every year over 500,000 thousand people experience a situation similar to the above when being ââ¬Å"treatedâ⬠with chemotherapy drugs. To offer chemotherapy as an actual viable solution to any form of cancer is irrefutably a deadly decision on the part of the doctor, and a grave mistake for the patient. Completely eradicating your immune is not the approach one should use when struggling with a disease or virus. It simply does not make sense. Understanding why exactly chemotherapy is such a threat to a patients health, we must understand what exactly cancer is and how it works. If you look at cancer philosophically, you'll realize that cancer is immoral behavior at the level of cellular life. "Immoral Behavior" in all societies has always included the concept of sexual promiscuity. "Promiscuity" refers to unrestricted sexual activity sex often and with anyone at hand. (How Chemotherapy Works) Just as one human can engage in sexual promiscuity, so can one cell. When cells do this they start reproducing at an excessive rate. (How Chemotherapy Works) These sexually promiscuous cells begin reproduction cycle that breads cancer. This is the definition of cancer ââ¬â abnormal cell growth. Usually it is cell growth that is more rapid than normal, but there can be other abnormalities. (How chemotherapy works) The entire process of chemotherapy treatment, the side-effects and aftermath is a long twisted tunnel built on lies and corruption. We will embark on this journey, as I will review medical journals, patient journals and personal experiences, to uncover the truth about the ong... Free Essays on Chemotherapy The Real Killer Free Essays on Chemotherapy The Real Killer Chemotherapy: The Real Killer Itââ¬â¢s like a time bomb, slowly ticking away as certain death draws closer. Eventually, your body is unable to sustain life and you take your last breath. People you have trusted lied to you and your family, betrayal with no admission of fault. Poisons travel through your blood stream, laying waste to your immune system. Every year over 500,000 thousand people experience a situation similar to the above when being ââ¬Å"treatedâ⬠with chemotherapy drugs. To offer chemotherapy as an actual viable solution to any form of cancer is irrefutably a deadly decision on the part of the doctor, and a grave mistake for the patient. Completely eradicating your immune is not the approach one should use when struggling with a disease or virus. It simply does not make sense. Understanding why exactly chemotherapy is such a threat to a patients health, we must understand what exactly cancer is and how it works. If you look at cancer philosophically, you'll realize that cancer is immoral behavior at the level of cellular life. "Immoral Behavior" in all societies has always included the concept of sexual promiscuity. "Promiscuity" refers to unrestricted sexual activity sex often and with anyone at hand. (How Chemotherapy Works) Just as one human can engage in sexual promiscuity, so can one cell. When cells do this they start reproducing at an excessive rate. (How Chemotherapy Works) These sexually promiscuous cells begin reproduction cycle that breads cancer. This is the definition of cancer ââ¬â abnormal cell growth. Usually it is cell growth that is more rapid than normal, but there can be other abnormalities. (How chemotherapy works) The entire process of chemotherapy treatment, the side-effects and aftermath is a long twisted tunnel built on lies and corruption. We will embark on this journey, as I will review medical journals, patient journals and personal experiences, to uncover the truth about the ong...
Monday, October 21, 2019
The dangers of Following Traditions Blindly Essay Essays
The dangers of Following Traditions Blindly Essay Essays The dangers of Following Traditions Blindly Essay Paper The dangers of Following Traditions Blindly Essay Paper Essay Topic: The Lottery and Other Stories Symbolism is the application of symbols to mean things or convey them to mind. In her narrative ââ¬Å"The Lotteryâ⬠. Shirley Jackson expresses her emotions towards manââ¬â¢s sloppiness and violent patterns of traditions. This is shown when the lottery takes topographic point in the narrative and the ââ¬Å"winnerâ⬠is stoned to decease to assist harvest growing in the small town. Shirley Jackson uses symbolism to stand for a sequence of events that occur throughout the narrative. She uses symbolism in the charactersââ¬â¢ names. the black box. and the lottery itself. Symbolism is exposed in ââ¬Å"The Lotteryâ⬠in some of the charactersââ¬â¢ names. which include Mr. Summers. Mr. Graves. Old Man Warner. and Mrs. Delacroix. In the narrative. Mr. Summers is a adult male who is responsible for all the civic activities including the lottery. His name is symbolic because the tradition of the lottery takes topographic point in the summer clip. Besides. the word summer is used to depict felicity. beauty. and repose. So. despite the feelings of felicity and relaxation that may come from his name. Mr. Summers plays a function in assisting with the decease of a villager. Mr. Graves. the holder of the black box. assists Mr. Summers in carry oning the lottery. Mr. Graveââ¬â¢s name symbolises decease which is the result of the short narrative ââ¬Å"The Lotteryâ⬠. His name foreshadows that decease is to come. The writer chose to tie in his name with his character. uncovering that Mr. Graves plays a function in the decease of the villagers. Old Man Warner is the oldest adult male in the small town. and has participated in 77 lotteries. He is fearful of alteration and hence. he does non desire any alterations in the tradition of the lottery regardless of the awful result. He expresses that when he says. ââ¬Å"â⬠¦used to be a stating about ââ¬ËLottery in June. maize be heavy soonââ¬â¢Ã¢â¬ ¦Ã¢â¬ Reading that his name is Old Man Warner. the reader would presume that he will warn people of making the right thing and that he will be the wisest one amongst all the villagers ââ¬â since he is the oldest therefore the more experient one. However. he does non. and he demonstrates that when he is at the forepart of the crowd promoting people to throw rocks at the victim of the lottery. Tessie Hutchinson. and stating. ââ¬Å"come on. come on. everyoneâ⬠( Jackson 6 ) . Mrs. Delacroixââ¬â¢s name is besides important in this narrative because the word ââ¬Å"Delacroixâ⬠in Gallic agencies ââ¬Å"of the crossâ⬠. In the Christian faith. the cross symbolizes self-respect. regard. bravery. and compassion. which is the exact antonym of the actions she portrays. In the narrative Mrs. Delacroix was the 1 who picked up the largest rock to throw at Tessie Hutchinson and said to her friend Mrs. Dunbar. ââ¬Å"come on. haste upâ⬠( Jackson 5 ) . When people think of the color black they think of immorality. darkness. and/or something bad. In this short narrative. a black box is used to keep the faux pass of paper that are drawn out by the villagers. The black box is moth-eaten and the villagers can see that clearly. nevertheless. they do non desire to replace it. As Shirley Jackson says in her short narrative ââ¬Å"Mr. Summers spoke often to the villagers about doing a new box. but no 1 liked to upset even every bit much tradition as was represented by the black boxâ⬠( 1 ) . This quotation mark shows that because they think it is a portion of the tradition of the lottery. the villagers want to go forth it as it is. Shirley Jackson uses the color black to typify immorality ; the evil that will come from this black box. Shirley Jackson could hold besides used the black box as a mention to Pandoraââ¬â¢s Box. In Grecian mythology. it is said that Zeus gave Epimetheusââ¬â¢ married woman Pandora a box and told her neer to open it. Out of wonder. Pandora opened the box and it unleashed all the bad things that exist in the universe such as hatred. poorness. and illness. Therefore. Shirley Jackson could hold used the black box in the narrative to typify that when the black box in ââ¬Å"The Lotteryâ⬠is opened. something bad will go on every bit good. Shirley Jackson uses a great sum of symbolism in the existent lottery itself. She uses the brutal and merciless patterns of the lottery to pull attending to the inhuman treatment found in society today. The lottery is a tradition practiced by these villagers to convey fortune in their maize growing. by giving a villager. It isnââ¬â¢t logical that any good would come out of lapidating person to decease. yet the traditions and patterns make the villagers think otherwise. The short narrative ââ¬Å"The Lotteryâ⬠uses a great sum of symbols to present what the writer wants her readers to see. Symbols such as the charactersââ¬â¢ names. the black box. and the lottery itself make up the narrative and foreshadow events and thoughts that subsequently present themselves. In decision. by utilizing these symbols. Shirley Jackson was able to successfully portray her emotions towards manââ¬â¢s sloppiness. Plants Cited ââ¬Å"Classic Short Storiesâ⬠_The Lottery_ . Web. 26 March. 2010. ââ¬Å"Online Dictionaryâ⬠_Symbolism_ . Web. 26 March. 2010
Sunday, October 20, 2019
How to Become a Teacher Expert Career Guide
How to Become a Teacher Expert Career Guide SAT / ACT Prep Online Guides and Tips What's more exciting than educating a new generation of students? If you're interested in becoming a teacher and want some information about how to succeed in this profession, you're in the right place. Here, I'll walk you through how to become a teacher, explaining the steps you need to take in high school, college, and beyond. First, though, I'll touch briefly on the occupational outlook for teachers in the US- this way, you'll be informed about projected job availability and income levels before jumping in. For the sake of this article, I'm going to focus on K-12 teachers (you can, of course, teach at the college/university level, but that involves a pretty different career path). The steps you'd take to succeed in teaching vary slightly based on which academic grades you're interested in working with. From here on out, I'll be differentiating between elementary, middle, and high school teachers where there might be different steps necessary for success. Occupational Outlook for Teachers Before you jump into any career path, it's important to think ahead about more practical things, like expected income and job availability. The US Bureau of Labor Statistics lists important info on pay, necessary education, and job outlook for almost any profession you can think of. High pay and an increase in available positions generally bodes well for people hoping to enter a certain field. Here are these all-important stats for K-12 teachers in the US: Kindergarten and Elementary School Teachers 2014 Median Pay: $53,760 Typical Entry-Level Education (the bare minimum you'd need to enter the field): Bachelor's degree Job Outlook, 2014-2024 (the estimated job growth rate- bigger is better): 6%, which is about average Middle School Teachers 2014 Median Pay: $54,940 Typical Entry-Level Education: Bachelor's degree Job Outlook, 2014-2024: 6%, which is about average High School Teachers 2014 Median Pay: $56,310 Typical Entry-Level Education: Bachelor's degree Job Outlook, 2014-2024: 6%, which is about average How to Become a Teacher: Career Steps Overview To become a teacher, there are a few important things you'll need (I'll go into more detail on these steps and more in the following sections): A high school diploma A bachelor's degree A graduate degree (depending on your preferred career track and the teaching requirements in your area- it's often not required) Your teaching certification/license (requirements will vary based on the state) If you plan ahead, it's possible to start your teaching career very soon after graduating from college. Now that you have a sense of what you'll need to become a teacher, I'll go into the details of what you should do at each stage of the game- starting with high school. Setting Yourself Up for Success: 4 Steps to Take in High School You don't have to make a final decision about a teaching career in high school, but there are some important things you can do to put yourself on the right path. Decide If Teaching Is the Right Fit High school is a good time to start thinking about whether you'd be comfortable with the day-to-day realities and responsibilities of teaching. At all grade levels, teaching involves these important core responsibilities: Preparing lessons Grading assignments and tests Getting kids to behave and participate in class Filling out report cards and assessments Meeting with parents On a personal level, good teachers tend to be: Good at communicating- The crux of your job as an instructor is getting the class to understand new, sometimes challenging, material. Patient- You'll have to deal with students who have trouble learning, behaving, or both. Compassionate- Students (of all ages) aren't always easy to deal with. It will be important for you to be sensitive to challenges they may be dealing with. Creative- You may have to come up with some unorthodox ways of keeping students engaged and learning. Hard-working- Your work as a teacher won't end with the bell. You'll have to come up with lesson plans and tasks, meet with students, parents, and administrators, and grade a ton of assignments. So how do you figure out whether you'd be okay with the responsibilities of working as a teacher? And how do you know whether you have the core characteristics that make a successful instructor? Here are some steps you can take to determine whether teaching may be a good fit: Interviews- Talk with your own instructors about their experiences. Why did they become a teacher? What do they like about their job? What don't they like so much? Shadowing and Observation- Start actively paying attention not only to what your instructors teach, but how they teach it. Are there any teaching methods that you really like? What about methods that aren't as effective? You might also look into opportunities to shadow instructors, especially those teaching in younger classrooms. Tutoring- This is a bit different than teaching a classroom full of students, but teachers still work with students one-on-one. There might be peer-tutoring services offered through your school, or you might look for a job through some other tutoring service. You can start getting teaching experience even in high school. Focus on Your High School Education A strong education in high school will serve as the foundation for your education as a teacher. Elementary school teachers in particular need to be well-rounded as they are responsible for covering all subjects with their students. A high GPA and strong ACT/SAT scores will also make you a more attractive candidate to strong teaching degree programs, which brings me to the next step ... Start Researching Degree Programs If you've decided to pursue a degree in teaching, by the time you start submitting college applications you'll want to apply to appropriate teaching programs. First, you only want to look into accredited programs. Access this complete list of all accredited teaching programs for reference. Second, consider whether you're ready to commit to a particular specialty (e.g. elementary, middle school, or high school education). These specialties will often have different degree requirements- if you already know what you're interested in, you can focus specifically on those degree requirements when you look at schools. Submit Strong College Applications If you end up at a school with a strong teaching program, the next steps you'll have to take to become a teacher will be that much easier. Start by checking out the top-ranked elementary and secondary teaching programs in the US (make sure you're only looking at undergraduate rankings- you don't need a graduate program just yet). You won't necessarily need a degree in teaching- I'll talk more about this in the next section- but if you're sure at this point that teaching is for you, a targeted program might prepare you more effectively for your career. Early decision applications are usually due October-November of your senior year, whereas regular decision apps are due late December-early January. Learn more about how to apply for college and when to apply here. Exploring Education: 4 Steps to Take in College College is where you have to start making big decisions about your teaching career. The good news is that you'll have support along the way, especially if you've decided to attend a program that's targeted towards aspiring teachers. Here's what you should do in college to succeed as a teacher: Know Your State's Teaching Requirements Every state has different rules in place regarding exactly what qualifications you need in order to teach. If you're licensed as a teacher in one state, it's usually possible to become licensed in another, but it's not always easy. As you enter your degree program, you should figure out the licensing requirements for the state you're currently living in AND any states you anticipate moving to in the near future. This way, you'll avoid any unpleasant surprises- you'll also be able to make sure you take any and all required courses or practicums. Take advantage of your program's resources to make sure you meet all necessary requirements. First, the program itself should have requirements built in that will prepare you to meet state requirements. Second, career centers and academic advisors can put you on the right track if you're worried about being prepared for a teaching career after graduation. Knowing these teaching requirements at the beginning of your program will help you make sure you don't miss any important steps. Commit to a Specialty Once you've committed to a college, one of your next big decisions will be committing to a specialty. You'll have to fulfill different degree requirements depending on your specific educational path- the type of teaching you hope to pursue will dictate what sort of specialty you'll choose. Here are the major teaching programs types to choose from: Early Childhood Education Pre-K through 3rd grade Focus mostly on teaching techniques, curriculum, and lesson planning College major is usually in education Elementary Education Primary grades (pre-K through 6th or 8th grade) Focus mostly on teaching techniques, curriculum, and lesson planning College major is usually in education Secondary Education 6th or 8th grade through 12th grade Usually requires you to choose a more specific specialty/content area (e.g. English, Math, History) Teaching techniques, curriculum, and lesson planning are included in the course of study in addition to the chosen content area specialty Specialty Degrees Focus on one specific, specialty area (e.g. fine arts, performing arts, physical education) Other degree options that can be combined with an education degree include special ed and gifted ed Requirements will vary based on the chosen specialty You might major in the subject you hope to teach (e.g. English, Math) and supplement your curriculum with courses in education Administration Education for leadership within the education system Usually requires undergraduate (BA) AND graduate (MA, PhD) education Programs tend to focus on school structure, curriculum, organization, and leadership Gain Real-World Experience This is especially important for students who may not be in a dedicated teaching program (e.g. students who want to teach secondary education and are majoring in something other than education). Real-world teaching experience will help you get more comfortable with leading a classroom so that you can hit the ground running when you start your teaching career. Here are some ways to gain experience, whether you're in a dedicated teaching program or not: School visits- Observing how teachers work at local schools is a great way to experience a day in the life as a teacher. You may want to check out different grade levels to see if you have any preferences. Working as a teacher's assistant- There are many teachers out there who would love some extra help! This is definitely more hands-on than just observing a classroom. Tutoring- Teachers don't just lead entire classrooms- they also work one-on-one with students who want extra help. Tutoring kids of different ages (and even in different subjects) may help you figure out what you like and what you don't. Volunteer mentorship- This is pretty different from traditional teaching experiences, but volunteering to serve as a mentor for a child or teen may help you develop important leadership skills. Running an after-school program- Wrangling a group of kids to get them to participate in an organized activity? Not so different from running a classroom. Bonus: after-school activities can be pretty fun- you could help put on a play, coach intramural sports, or lead a club. Complete Your Education With Student Teaching Student teaching is where you start to implement everything you've learned thus far in a real classroom. It's an important part of any college teaching program. Student teaching will work differently based on your college, your teaching specialty, your student-teaching school, and the classroom you work in. Some student teachers may be expected to take over all classroom responsibilities at multiple grade levels fairly quickly, whereas others may only take a few core responsibilities at one grade level. If you have questions about what student teaching usually entails, you should speak with administrators at your specific program. In general, though, here's what to expect: Student teaching usually lasts for about a semester. You'll be matched with a particular classroom and teacher, usually at a school that has some sort of partnership with your bachelor's program. Most student teachers start off by observing the classroom (this lasts between a few days or a few weeks) before gradually taking over all teaching responsibilities. You should expect to be in the student-teaching classroom all day, every day. Although you may just be observing at first, you'll be learning to build and teach lessons, meet with students, and administer and grade assignments- by the end of the semester, you should ideally feel comfortable leading a classroom on your own. Requirements may be different for those pursuing early childhood, elementary, and secondary education. Each teaching program will have their own protocols- again, it's best to explore any specific questions you have about your own program (or potential programs, if you're still looking at different schools). Final Steps: Teaching Certification Getting certified in the state where you hope to teach is necessary if you want to work at a public school. If you're considering private schools, you may not have to get certified, but it's still recommended (you have a lot more flexibility when it comes to jobs that you qualify for). Here's how you get certified to teach at any school: Pick a State Each state has its own requirements for licensing and certifying teachers. If you want to teach in the same state where you went to college, you'll probably already be familiar with these reqs. If you hope to teach in a different state, you'll have more research to do (it's helpful to do this while you're still in school, like I mentioned earlier, so that you can meet all course requirements ahead of time). Just Google "[state name] teaching certification." Any link that leads to the state's Department of Education is helpful. One thing to keep in mind: some states pay teachers better than others on average. If you're not rooted to one place, and money is a concern, you may want to learn more. Register for Exams (If Necessary) Some states require educators to take licensing exams to prove that they would be competent teachers. Whether these exams are required, how often they're given, and what's actually tested will vary widely by state. It's best to give yourself plenty of time (6 months or more) to register and prepare for these tests. Your teaching program will help prepare you for any necessary certification exams. Apply for Certification Once you've met all state requirements, you can go ahead and apply for certification in the state you hope to work. You'll want to do this several months before you hope to start your job search (you don't want to be delayed in case there are any issues with your application, so starting while you're still in college is a good idea). This process might be easier if you're already certified in another state. Graduate School and Beyond Some states require teachers (at public schools, at least) to earn a Master's degree in order to qualify for certification. Other states encourage, but do not require, a graduate degree. If you're unsure about the requirements for the state you hope to work in, learn more about individual state certification requirements. Whether you end up getting a graduate degree will also depend on your chosen career path- for example, teachers who hope to work in administration will likely need a Master's or PhD. Having a graduate degree- even if it's not required- may lead to more job opportunities and a higher salary. If you're interested in graduate programs, check out the top-ranked education programs in the US. Even if you're certified in a state, you may have to keep up with certification renewals or continuing education requirements- staying on top of this stuff is important when it comes to keeping your license! How to Become a Teacher: 8-Step Summary There are quite a few steps involved in becoming a teacher, but here are the main ones you should remember: Decide if teaching is the right fit Focus on doing well in high school Research teaching degree programs Submit strong college applications Become familiar with your state's teaching requirements Choose a specialty Get real world experience Get certified, and keep your certification by staying on top of requirements What's Next? As you've read above, one of the best ways to prepare for a career in teaching is making sure you get into a great undergraduate program. To get into your top choice colleges, make sure you keep your GPA high. Focusing on extracurricular activities, especially community service work, is also important for applications to teaching programs. Finally, work on getting great SAT or ACT scores. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:
Saturday, October 19, 2019
Nutrition Essay Example | Topics and Well Written Essays - 250 words - 4
Nutrition - Essay Example The council set a daily allowance of 15 milligrams oral intake for males, 19 milligrams for females and 9 milligrams for infants. Zinc is absorbed in the ileum and the jejunum where control mechanism of the body makes it complicated to take in too much of zinc. The function of zinc can be catalytically, structural or regulatory. Some enzymes in the body depend on zinc for them to catalyze important chemical reaction in the body. Finger proteins of zinc have been found to control expressions of gene from its transcription function. It has also been found that zinc influence the release of hormones and impulse transmission of the nerves. It also plays an important role in the cell membrane and protein structures in the body. Red meats like beef, shellfish and other seafoods, eggs, lamb, nuts, whole grains, yoghurt and nuts are good sources of zinc. However, one may also get zinc from supplements. Deficiency of zinc may cause delay healing in wounds, enlargement of the prostate glands, neuropsychiatric abnormalities, diarrhea and alopecia. Severe zinc deficiency may cause mood change, taste and smell dysfunction, anorexia and cognitive impairment. Infants who suffer from deficiency of zinc are irritable and hard to
Friday, October 18, 2019
Portrayal of women or the experience of femininity Essay
Portrayal of women or the experience of femininity - Essay Example Sexual relationship between a man and a woman has always been a very interesting yet controversial subject, and has conventionally invited a lot of debate with respect to their respective roles in the sex. In the lack of marital commitment, the regime in sexuality lies in the hands of man, whereas the woman follows him to gain the basic level of pleasure in sex. Marriage lays the basis of morality in the physical relationship between a man and a woman, and men generally respect this fact. When a man gets married to a woman, he accepts her wholeheartedly and shares his pleasures and sorrows with her. He considers the woman as his real life partner and shares everything he has with her, including property and all bounties of life. This is portrayed in several parts of Happy Ending by Margaret Astwood. With the passage of time, the two get used to each other and can not live without each other. They may have individualistic interests, but they derive satisfaction from the fact that they are committed to each other. Their sex life is quite normal, and wives do not have to be slaves to their husband to derive sexual pleasure and physical satisfaction. They may have sex quite often or they may not have sex at all, though, in no case, does the husband supersede the wife on the ground of sex. Commitment of sexes towards each other is fundamental to their equality in sex. In the sexual relationship between John and Mary explained in the part B of Happy Endings by Margaret Atwood, Mary is enslaved to John. This part depicts the psychology of cohabiting that is increasingly becoming a practice in many modern societies. Owing to high divorce rates, and the general tensions associated with marriage, women tend to look for the right man to whom they can get married. In their attempt to avoid a displeasing marital experience, they resolve to cohabit with men, and tend to make the men love them and get used to them before both of them can enter the sacred institution of marria ge. In the practice of cohabiting, men take maximum benefit of their privileged position. They take advantage of the weakness of women and use them for physical satisfaction and that too, in the most indecent manner. Men are far more decent towards women in marital sex as compared to sex out of marriage. This can be estimated from the order in which John undresses himself to have sex with Mary in the part B of Happy Endings by Margaret Atwood. A person with shear common sense and humanity will expect any kind of decent sex to start with emotional stimulation of both the partners. Decent sex is smooth and full of fantasies, feelings, emotions, and respect of both genders towards each other. Respect is fundamental to the decency in sex. In decent sex, whoever initiates the sex seeks approval from the partner. The two enter into sex through mutual consensus and the sex is driven by acknowledgement and encouragement of each otherââ¬â¢s sexual fantasies. In such a sex, both of the par tners would fully undress and would like to stimulate each other to the apogee of orgasm. The man in a respectful sexual relationship would like to see the body of his partner, and would appreciate the beauty of it both verbally and physically, whereas in the part B of Happy Endings, John does not show the slightest interest in looking at the body of Mary. He never asks her to take her clothes off. He doesn't take off Mary's clothes, she takes them
Financing Terrorism Essay Example | Topics and Well Written Essays - 3750 words
Financing Terrorism - Essay Example Terrorism comprises an insensate assault on humankind's most elemental ideals and principles -- the prerogative to a life lived in amity, independence and self-respect. The terrorists' premeditated and arbitrary carnage of innocent civilians is a disparaging refutation of the deference for the inviolability of human life. Ideally, everyone has the right to life, emancipation and security of person, as the Universal Declaration of Human Rights explicitly declares. Hence, feats of terrorism are on no account valid and reasonable by considerations of a religious, political, philosophical, or other reason of like nature. Principal objective of this treatise is to address the dilemma on terrorist financing, likewise probe and assess the issues related to the economics of terrorism. And based on the investigation, it attempts to advocate ways that will lead to the curtailment of these nefarious activities and possibly for their total eradication. The subject matter proved to be an appealing issue since this writer strongly believes that by adhering to the "follow the money" philosophy, terrorist finances can be spotted, identified, located and eventually its flow can be interrupted thereby disrupting terrorist activities and ultimately preventing further success of terrorist acts and all other forms of global terrorism. Preceding researchers and writers have explicitly tackled the problem of terrorism. However, many of them have focused only on the events themselves and the ramifications on the commission of such crimes, or who are the perpetrators and the possible retaliation of the aggrieved parties and its effects on the global economy. Ignored and overlooked are some highly significant issues and one of them is the financing of such activities which is dealt with in this work. This paper then begins with brief references to the manifold definitions of the term and proceeds to address issues like: 1) Where and how terrorist organizations secure their funds; 2) How these radicals/fanatics transfer money; 3) What steps have been taken by governments to stop terrorist financing; 4) The difficulties in tracking down terrorist financiers; and the important question of 5) how regimes and governmental agencies combat terrorist financing. Literature Review Definition Crisis Providing for an explicit definition of the term "terrorism" and giving it accurate characterization has become a problematic task. It has grown to be so subjective that according to one author, the effort to define it has been likened to an art rather than a science (Burgess, 2003). Reporting of terrorist activities in media over the years has further contributed to the confusion of trying to define the word, which is diversely depicted as the work of, among others, "extremists," "guerillas," "commandos," and "fundamentalists." In addition, the adverse undertones associated with the word 'terrorism' have complicated
Thursday, October 17, 2019
Causes of back injuries and methods of its preventing Essay
Causes of back injuries and methods of its preventing - Essay Example This research will begin with the statement that the significance of the impact of safe lifting has turned out to be not generally acknowledged in the globe. Many reasons have been explained in relation to work area safety. In this paper, we discuss a variable that has not been given the attention it deserves in the argument about safe lifting and health in places of work. The case of escalating back injuries has for the most part been overlooked in contingency plans by business organization. Many organizations with low levels of employee safety and health ultimately find themselves in a situation we call a ââ¬Å"safety trap.â⬠This state of affairs concerns both the employees and the employers. High levels of back injuries and poor lifting methods bring about higher rates of insurance premiums. If the premium rates are high, it is both the employers and employees who suffer in the long term. The employer suffers in that they are forced to incur extra costs by paying the high r ates for insurance premiums while the employees suffer in that they sometimes suffer negative life changing injuries which end up decapitating them for the rest of their lives. At present, the total cost of premiums being paid out by the business sums up to a massive $78,000. At the implementation of the project, we hope to reduce this by a whopping 70% and if possible wipe out the issue of high premiums being paid out. A sharp increase has been detected in back strain injuries and days lost due to these injuries which has also seen an increase in insurance premium costs. JIMââ¬â¢S CLEANING will make sure that probable back injury risk factors in its amenities are evaluated and restricted. This regular practice order is planned to tackle broadly the issues of; Evaluating back injury concerns, evaluating engineering measures, job practices, organizational measures, and
Finance Paper 2 Essay Example | Topics and Well Written Essays - 1000 words
Finance Paper 2 - Essay Example This allocation is mainly to meet the cost of the games preparation. When the central funded elements are included, the total cost to the public purse is estimated to be 9.3 billion pounds. The total budget of the London Olympic organizing committee who is directly responsible for staging the games is estimated to be 2 billion pounds. This is for covering all operational costs. These operational costs are will be met from revenue coming from sale of broadcast rights and ticket sales. The London committee will not finance any sort of capital expenditure. The international Olympic committee requirements necessitate an undertaking that the government is the ultimate guarantor for funding the Olympic Games. The Olympic delivery authority which has been established for ensuring the physical infrastructure has an overall budget of 8.1 billion pounds. However it has been anticipated that the final costs will be around 7.3 billion pounds only. All these budgets are financed by the national l ottery which amounts to 2.2 billion, the GLA Olympic council tax percept amounting to 0.6 billion. Other London 0.3 billion and the central government 6.2 billion pounds. The Olympic village which was to be built using public finance is to be sold off after the games. By June 2010 almost three quarters of the required finance was collected by the committees (Berman). . The Olympic movement of the world consists of large global multifaceted organizations with the IOC as its head. The IOC is not a governmental or United Nations organization. Initially the IOC which was run by wealthy people funded the games from its own pocket. But the growth and popularity and increase in the value of broadcasting rights created independent sources to run the games. One of the significant revenues consists of broadcasting rights sale which has grown rapidly during the century. It was around a million dollars in the Rome Games of 1960 and touched 1700 million dollars during the 2008 Beijing games. The growth has been dramatic since the 1960 games. The key element to the increase was the advent of satellite broadcasting which enabled to beam the television signals to homes instantly. It is to be noted that the broadcasting rights for the Olympic Games are totally owned by the IOC and not by the games organizers.
Wednesday, October 16, 2019
Causes of back injuries and methods of its preventing Essay
Causes of back injuries and methods of its preventing - Essay Example This research will begin with the statement that the significance of the impact of safe lifting has turned out to be not generally acknowledged in the globe. Many reasons have been explained in relation to work area safety. In this paper, we discuss a variable that has not been given the attention it deserves in the argument about safe lifting and health in places of work. The case of escalating back injuries has for the most part been overlooked in contingency plans by business organization. Many organizations with low levels of employee safety and health ultimately find themselves in a situation we call a ââ¬Å"safety trap.â⬠This state of affairs concerns both the employees and the employers. High levels of back injuries and poor lifting methods bring about higher rates of insurance premiums. If the premium rates are high, it is both the employers and employees who suffer in the long term. The employer suffers in that they are forced to incur extra costs by paying the high r ates for insurance premiums while the employees suffer in that they sometimes suffer negative life changing injuries which end up decapitating them for the rest of their lives. At present, the total cost of premiums being paid out by the business sums up to a massive $78,000. At the implementation of the project, we hope to reduce this by a whopping 70% and if possible wipe out the issue of high premiums being paid out. A sharp increase has been detected in back strain injuries and days lost due to these injuries which has also seen an increase in insurance premium costs. JIMââ¬â¢S CLEANING will make sure that probable back injury risk factors in its amenities are evaluated and restricted. This regular practice order is planned to tackle broadly the issues of; Evaluating back injury concerns, evaluating engineering measures, job practices, organizational measures, and
Tuesday, October 15, 2019
Key historical and political trends in nursing research Essay
Key historical and political trends in nursing research - Essay Example Nursing research is not separate from nursing practice, it is a process that is interconnected with, is influenced by and influences other nursing components. These are philosophy, knowledge, science, theory, research, abstract thought processes, and nursing practice. (Burns et al, 2003). Nursing Theory links nursing knowledge to research and nursing practice. Dennis (1997) defines nursing theory as "a set of concepts and propositions derived from philosophical beliefs about the phenomena of interest to the discipline; relationships between concepts and propositions of a nursing theory purport to describe and explain characteristic phenomena of interest to nursing". (Dennis,1997 p.2). Nursing history is laced with nurses who have developed theories to explain nursing. Florence Nightingale is considered the first theorist and nurse researcher. Her principles of pure air, pure water, efficient drainage, cleanliness, light, proper nutrition, and rest were necessary elements to prevent spread of disease and maintain good health. Her precepts formed the basis of education for nurses during this time period. The 1950s, 1960s, and early 1970 saw the emergence of nurse researchers who sought to answer the questions pertaining to the role of the nurse and patient - nurse interaction. During this period, nurses developed nursing theories derived from the fields of sociology, and education. (Kukkala and Munnukka, 1994). Prominent figures were Hildegarde Peplau, who was concerned about developing interpersonal interaction between patient and nurse. Virginia Henderson focused on assisting the patient to gain independence. Faye Abdellah concentrated on delivering holistic nursing care Dorothea Orem focused on assisting the patient to attain self-care. These women set the path for the knowledge and theoretical base of the nursing profession. The National Center for Nursing Research, established in
Contract Law Questions Essay Example for Free
Contract Law Questions Essay Max, an improvised law student placed the following advertisement in the Law Student Gazette: For sale Treital Law of Contact, ? 5 Brian telephoned Max but he was not at home and Celia, Maxs girlfriend, answered the telephone. Brian asked her whether it was the latest edition. She replied that it was not. Brian then said he would give ? for the book and Celia replied that she was sure that was acceptable but for Brian to ring back later that evening. That night Brian telephoned Max. Max told Brian that the book was in excellent condition and that he would not accept anything less than ? 5 for the book. Brian, however, did not hear this because of a fault on the line. The next day Brian called at Maxs house with the ? 4 but Max refused to let him have the book Advise Brian 2. D placed a notice in a local newspaper offering a reward of ? ,000 to the first person to climb to the top of the monkey puzzle tree in his garden and take a photograph of Ds garden. On Monday E was in the process of climbing the tree when he fell off. He was in hospital for four days. On Tuesday, F climbed to within three feet of the top of the tree but considered it too dangerous to proceed further as he was too heavy for the upper branches. On Wednesday, G was at the top. He was about to take the photograph with the special camera which G had purchased for. Especially for the purpose. D shouted, Forget it! There is no money at all. The deal is off. Later that day, D broadcast an advertisement on the local radio station informing everyone that the reward was no longer an offer. On Thursday, H, the son of Ds neighbor, climbed the tree, took the photograph and claimed the reward. He had not heard the broadcasts on the local radio station. On Friday, E returned to the garden and climbed the tree and took the photograph. Advise the parties.
Monday, October 14, 2019
Sociological perspectives of family and household
Sociological perspectives of family and household Introduction For the purpose of the assignment title I aim to explain four sociological perspectives of the family and the household. I will also try and evaluate each perspective and give my own opinions of their views. I will then go onto explaining how childrens roles and the roles and relationships have changed within the family over time, and give a brief overview of how the family in todays society has changed through diversity and multi-cultural structures. Functionalism Functionalists view the family as a nuclear family structure, i.e. a mother, father and 1 or 2 children. Murdock surveyed 250 societies from the small hunting tribes to the large industrialised societies. He found that in every society there was some form of a nuclear family, he concluded from this study that the nuclear family was universal. Murdocks definition of a nuclear family is The nuclear family is a universal human social grouping. Either as the sole prevailing form of the family or as the basic unit from which more complex forms are compounded. It exists as a distinct and strongly functional group in every known society, (Murdock cited in Haralambos, M. 1985. 326) Within the framework of the nuclear family, Murdock identified with four family functions which if were ignored, society would not exist. Sexual, Reproduction, Economic and Education were the four functions. Similar to Murdock, Tallcott Parsons another functionalist had his own views of what functions the nuclear family should contribute to society. He believed that there were two important roles within the family Expressive and Instrumental. The womens role was the Expressive role as she was the one who raised, nurtured and taught the children the norms and values within the home. The mans role was the Instrumental role because he went out to work to provide financial security for his family. Parsons also identified the family as being the primary agent of socialisation and came up with the warm bath theory primary socialisation (norms and values) and stabilisation of adult personalities (support and love for the adults within the family. Criticisms Functionalists view of the family is similar to a fairy tale, because they ignore the family dynamics and in some families the darker side i.e. abuse, neglect and violence through male domination. Marxism A Marxist perspective of the family saw the family as a means of production and cheap labour whereby they are influenced by capitalism in a capitalist society. Marxists identified three main functions which they saw as a way for the family to fulfil for capitalism. Inheritance of Property means that in order for property to be handed down to a legitimate heir, sexual relationships need to be restricted to one person, thus the offspring would be blood related. For this to happen, The monogamous nuclear family developed with the emergence of private property, in particular the private ownership of the forces of production, and the advent of the state, (cited in Haralambos, M. 1985. 340) The second function is the Ideological Functions which families need to fulfil by socialising children with the ideas that there will always be bosses and workers within a capitalist society. The last function looks at the Unit of Consumption whereby families work to produce goods, which are bought by the families to enable them to be fed and clothed, which bring greater profit for the capitalists. Criticisms Marxists ignore the different structures of families which are found in todays society and with this the different roles within the family. Feminism Feministic views of the family are split into 3 groups, similar to that of the key perspectives. Liberal feminists believe that both the male and the females have equal roles within the family when it comes to the household chores and childcare. Marxist feminists view the women as the producer of future workers and womens oppression stems from capitalism and not the family. Radical feminists view of the family structure is one of patriarchal and that men are seen as the enemy. This type of family within society is also seen by feminists as the key institution in its contribution to maintaining social control Criticisms All three branches of feminism view the nuclear family as the most dominant unit within society, as well as believing that all members of the family serve society, performing different functions. Post Modernist A post modernistic view of the family is at the opposite ends of the scale to functionalism. Post modernists believe that in most societies there are diverse and multi-cultural types of families where members within these units are free to make their own life choices as to how, what and where they live, work and socialise within society. Post modernists also believe that everyone is entitled to the same opportunities in education, healthcare and family support as in their view, there are no class divisions (working and ruling classes), in most societies. Zietlin et al summarises this view of the world, The post modern world is shaped by pluralism, democracy, religious freedom, consumerism, mobility and increasing access to news and entertainment, (Zietlin class handout 2009. 92) Criticisms Because of their views of equal opportunities and freedom of speech and choices they ignore the fact that some people can and do make wrong choices with regards to ignoring the norms and values which are passed down the generations which inevitably upsets the social control aspects in some societies. How the roles and relationships of the family have change over time. Sociologists view childhood as Social Construction because they are biologically distinct from adults, (Harris, M. 2008.44) For this reason I will explain the question in two parts. Children The role of the child within a pre-industrial family (pre 1750), was one of equal standing. As soon as the child could walk and talk they were taught the family trade and were expected to carry on the family tradition. After the industrial revolution came the emergence of the industrial family (1800-1900), when children as young as 6 or 7 were sent to work in factories and down coal mines to bring money into the family home, however this brought about higher mortality rates because children werent as strong as adults. The mortality rates went into decline when the modern industrial family emerged (1900-2000), this is because children were starting to be seen as children and not as cheap labour. Experiences of childhood began to emerge for the majority of children within families, however there are still some societies today that still send their children out to work, but this is now not the norm in todays world. Gender roles and relationships During the pre-industrial years both men and women worked together with other family members. However this all changed between 1750 and 1900 when women were expected to stay at home and be responsible for household chores, childcare and producing the future workforce. This type of family structure was very patriarchal the men had the power so they were the dominators in the family. However this started to change when the modern industrial family emerged between 1900 and 2000, as more women were given the opportunity to become educated, this led to more women in the workforce. This led the family to share the household chores and the childcare and sometimes swap roles within the family if the man became unemployed. Diversity of the contemporary family structure What is a family? This question has been raised by many sociologists and the majority of these have all had different opinion. However in answer to this question, a family can be the nuclear or extended type of family, which are 2 or 3 generations living under one roof. This type of family was more common pre-1750 when families worked with and supported each other, and which still does happen in some cultures and societies i.e. Asian families. Other types of family structures which are more common in Britain today are the one parent families, the step families, the divorced families and the gay and lesbian families who have children. Families today are extremely diverse and multi-cultural through social influences from the media, education and global improvements. Conclusion Throughout this assignment I have paid particular attention to the different views of Functionalism, Marxism, Feminism and Post Modernism. I have given an evaluation of each perspective and have briefly described the changes in roles, relationships and structures within families. I have concluded in my evaluation that my opinion of families and households is one that in todays society of choice, freedom, diversity and multi-cultural structures that post modernism is by far the best view and explanation of society today. BIBLIOGRAPHY Haralambos, M Heald, R. (1985) Sociology Themes and Perspectives, (2nd ed), London, Unwin Hyman Limited. Harris, S (2008) Sociology AS A2 Revision, (3rd ed) Essex, Pearson Education Limited. Ritzer, G (1996) Modern Sociological Theory, (4th ed) Singapore, McGraw-Hill Book Co. Taylor, P. et al (1995) Sociology in Focus, Bath, Bath Press Zietlin, M. et al (1995) Strengthening the Family Implications for International Development, Tokyo, United Nations University Press www.sociologyonline.co.uk www.sociology.org.uk
Sunday, October 13, 2019
gatcolor Symbols and Symbolism Essay - Symbolic Colors in Great Gatsby :: Great Gatsby Essays
Symbolic Colors in Great Gatsby Colors can accentuate the meanings of a story and explain certain actions of a character. In The Great Gatsby, Fitzgerald applies many important colors that allude to the personality of his characters. The colors given are repeated multiple times so that they can be established. To fully understand the characters of the story, one must recognize the associated colors that are given. Green is the color of "healing, money, prosperity, greed, luck, and fertility"(Nadia Davis). This color is closely associated with the green light at the end of the dock. "and distinguished nothing except a single green light/...might have been the end of a dock"(24), Fitzgerald symbolized the green light as the key to reaching Daisy. While on the beach, Gatsby is stretching out his arms to the light as if he will acquire it somehow. This green light represents money and prosperity, which Gatsby has obtained over the years in order to finally reunite with Daisy. Another important color in The Great Gatsby is the color black. Black symbolizes "Absorption of negativity and the destruction of negativity"(N. Davis). Gray is mostly related to the Valley of Ashes and Wilson. The black atmosphere surrounding it represents the hopelessness of their insolvent situation. "This is the valley of ashes.../where ashes take the forms of ashes and chimneys and rising smoke"(27), the ashes represent the black and how it puts a negative burden on Wilson and restricts him from future success. Gold also has an important meaning in the story. Gold symbolizes "God, healing, money power, and wildlife"(N. Davis). Tom is the most relevant character to gold. In relation with money, gold is represented as old wealth. Tom has always had this "old wealth" in his possession, and it is what attracted Daisy to him. In order to win back Daisy, Gatsby also tries to portray himself as having old wealth, even though he only has new money. These actions are shown through some of Gatsby's possessions, "here's my little golden pencil"(111).
Saturday, October 12, 2019
Teacher and Student Relationships :: Education Discipline Essays
The teacher student relationship is very important for children. Children spend approximately 5 to 7 hours a day with a teacher for almost 10 months. We ask ourselves what is considered a good teacher? All of us have gone through schooling, and if fortunate had a favorite teacher. A positive relationship between the student and the teacher is difficult to establish, but can be found for both individuals at either end. The qualities for a positive relationship can vary to set a learning experience approachable and inviting the students to learn. A teacher and student who have the qualities of good communications, respect in a classroom, and show interest in teaching from the point of view of the teacher and learning from a student will establish a positive relationship in the classroom. I will be focusing on the relationship between the student and teacher, involving a setting in the primary grades, which I have found second grade to be extremely important for the student to gain a po sitive attitude for their future education. Children have different strategies for learning and achieving their goals. A few students in a classroom will grasp and learn quickly, but at the same time there will be those who have to be repeatedly taught using different techniques for the student to be able to understand the lesson. On the other hand, there are those students who fool around and use school as entertainment. Teaching then becomes difficult, especially if there is no proper communication. Yet, teachers, creating a positive relationship with their students, will not necessarily control of all the disruptive students. The book, Responsible Classroom Discipline written by Vernon F. Jones and Louise Jones discuss how to create a learning environment approachable for children in the elementary schools. According to the Jones, ââ¬Å" Student disruptions will occur frequently in classes that are poorly organized and managed where students are not provided with appropriate and interesting instructional tasksâ⬠(101) . The key is, teachers need to continuously monitor the student in order for him or her to be aware of any difficulties the student is having. Understanding the childââ¬â¢s problem, fear, or confusion will give the teacher a better understanding the childââ¬â¢s learning difficulties. Once the teacher becomes aware of the problems, he or she will have more patience with the student, thus making the child feel secure or less confused when learning is taking place in the classroom.
Friday, October 11, 2019
Mcdonalds Marketing Report
As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. The goal is to match the companyââ¬â¢s strengths to attractive opportunities in the environment while eliminating or overcoming the weaknesses and minimizing the threatsâ⬠(Bowen et al, 2010). When analyzing the Golden Arch Hotel launch, it is important to consider the reasons why they decided to merge within the hotel industry and the pending opportunities it provided. This segment of the SWOT analysis will determine if the company will be able to capitalize and succeed within the intended market. One definitive oppor tunity for the Golden Arch Hotel was the booming hotel industry within Switzerland during the time of their product launch.The designated region of Zurich boasted a total of 17 newly constructed hotels alone. As Michelââ¬â¢s article explains, ââ¬Å"their occupancy rates were high, and there was much diversity. â⬠(Michel, 2005). Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore, Zurich was seen as a trendy environment; a perfect candidate for a new, modern and innovative concept that McDonaldââ¬â¢s Golden Arch Hotel would exemplify. The assimilation of McDonaldââ¬â¢s Golden Arch concept within Switzerlandââ¬â¢s hotel and lodging industry did not present an easy transition.As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point o f view of their customers. McDonalds ability to brand their product and cater to a family oriented consumer base is a major strength and crucial part of their image. Therefore, maintaining a family oriented image and concept within their Golden Arch Hotel would be vital for their success. McDonalds major strengths revolve around their ability to serve their customers a fast, onvenient, enjoyable and affordable product while still exemplifying a high level of professionalism. The elements of convenience and quickness would be integrated through the use of self check-ins. This essentially would allow the guests the opportunity to bypass the formality of the regular check-in process and provide them an efficient yet easy way to access their rooms. Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism.The hotel would also maintain the friendly service demonstr ated within their restaurants by implementing a set of consistent service standards that employees would undertake. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very profitable and realistic idea. Unfortunately, the manner that it was undertaken was incorrect. As stated by Kathryn Medico, ââ¬Å"an effective SWOT analysis will be conducted through the eyes of the customerâ⬠(Medico, 2012).McDonalds relies heavily on their ââ¬Å"family imageâ⬠yet they failed to illustrate this within their room types as they only offered rooms that accommodated only a maximum of two people at a time. Pricing and strategic placement were also inappropriate. A family oriented hotel company would ideally be placed within a three-star market, affordable for families and a wide variety of guests. However, the Golden Arch Hotel was a four-star brand situated in one of the most expensive demographic areas of Europe, charging a rack rate of $120 USD minimum per night. This pricing method would be more reflective towards business segmentation.However, business clients generally do not associate themselves with the lower priced products that McDonalds generally offers. This major flaw, combined with the limited availability of domestic Swiss workers, resulted in major weaknesses that the Golden Arch Hotel currently faces. There is also the threat of an over situated market that they are competing within, featuring a multitude of world-renowned international hotels. With the inability of the Golden Arch Hotel to establish themselves inside the hotel industry, it is quite possible that this lack of success may become a permanent reality moving forward. Mcdonalds Marketing Report As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. The goal is to match the companyââ¬â¢s strengths to attractive opportunities in the environment while eliminating or overcoming the weaknesses and minimizing the threatsâ⬠(Bowen et al, 2010). When analyzing the Golden Arch Hotel launch, it is important to consider the reasons why they decided to merge within the hotel industry and the pending opportunities it provided. This segment of the SWOT analysis will determine if the company will be able to capitalize and succeed within the intended market. One definitive oppor tunity for the Golden Arch Hotel was the booming hotel industry within Switzerland during the time of their product launch.The designated region of Zurich boasted a total of 17 newly constructed hotels alone. As Michelââ¬â¢s article explains, ââ¬Å"their occupancy rates were high, and there was much diversity. â⬠(Michel, 2005). Surely a well-respected and loved company such as McDonalds would thrive within a flourishing and diverse market such as this. Furthermore, Zurich was seen as a trendy environment; a perfect candidate for a new, modern and innovative concept that McDonaldââ¬â¢s Golden Arch Hotel would exemplify. The assimilation of McDonaldââ¬â¢s Golden Arch concept within Switzerlandââ¬â¢s hotel and lodging industry did not present an easy transition.As a result, McDonalds was required to use all of their available strengths and abilities in order to achieve success. It is important that when focusing on strengths, the company perceives it from the point o f view of their customers. McDonalds ability to brand their product and cater to a family oriented consumer base is a major strength and crucial part of their image. Therefore, maintaining a family oriented image and concept within their Golden Arch Hotel would be vital for their success. McDonalds major strengths revolve around their ability to serve their customers a fast, onvenient, enjoyable and affordable product while still exemplifying a high level of professionalism. The elements of convenience and quickness would be integrated through the use of self check-ins. This essentially would allow the guests the opportunity to bypass the formality of the regular check-in process and provide them an efficient yet easy way to access their rooms. Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism.The hotel would also maintain the friendly service demonstr ated within their restaurants by implementing a set of consistent service standards that employees would undertake. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very profitable and realistic idea. Unfortunately, the manner that it was undertaken was incorrect. As stated by Kathryn Medico, ââ¬Å"an effective SWOT analysis will be conducted through the eyes of the customerâ⬠(Medico, 2012).McDonalds relies heavily on their ââ¬Å"family imageâ⬠yet they failed to illustrate this within their room types as they only offered rooms that accommodated only a maximum of two people at a time. Pricing and strategic placement were also inappropriate. A family oriented hotel company would ideally be placed within a three-star market, affordable for families and a wide variety of guests. However, the Golden Arch Hotel was a four-star brand situated in one of the most expensive demographic areas of Europe, charging a rack rate of $120 USD minimum per night. This pricing method would be more reflective towards business segmentation.However, business clients generally do not associate themselves with the lower priced products that McDonalds generally offers. This major flaw, combined with the limited availability of domestic Swiss workers, resulted in major weaknesses that the Golden Arch Hotel currently faces. There is also the threat of an over situated market that they are competing within, featuring a multitude of world-renowned international hotels. With the inability of the Golden Arch Hotel to establish themselves inside the hotel industry, it is quite possible that this lack of success may become a permanent reality moving forward.
Thursday, October 10, 2019
Marketing Pizza Hut in Nigeria Essay
Executive Summary The fast-food industry has been one of the most successful industries even with the economic meltdown that occurred in 2008; its success is due to the relative low cost of its products and Pizza Hut is an example. Established in the United States in 1958 by two brothers, the company has since grown from being local company to an international company with over 11,000 units in the United States and across the World. The company has branded its image and name for being one the leading pizza making restaurants in the world. Despite its presence internationally the company is still yet to dominate Africa, although, Africa is developing region with a lot environmental risk in certain regions some countries are taking measures to remedy such risks; with outlets in the Northern and Southern Africa the company can expand in other areas. The suitable location will be Nigeria located on the Western side of Africa. Nigeria being the most populated country in Africa is country with abundant resources, oil and gas are the major source of income with agriculture following suit. The country has a wide range different cultural background each exhibiting oneââ¬â¢s own way life, but the country is united as one nation with English being the official language. Although, the country is known to be environmentally risky region, the government is adopting a new reform that will benefit the nation and encourage Foreign Direct Investment. For Pizza Hut, franchising its restaurant to suchà location will increase its strength and presence in the African region with other countries likely to follow the path. History Pizza Hut was started in the city of Wichita, Kansas in the United States in 1958. It was two brothers ââ¬Å"Dan and Frank Carneyâ⬠while studying in college in Wichita, Kansas were approached by a family friend with the impression of opening a pizza store. Being inspired with the idea, they borrowed an amount of six hundred dollars from their mother and procured some second hand equipmentââ¬â¢s and hired a small building on a busy intersection in their hometown. Thus became the start of the of the greatest pizza name in the world. The company incorporated after a year and its initial franchise began in Topeka. (Entrepreneur Media, Inc., 2013) Background Overview Pizza Hut is an American chain of restaurants and international franchise that offers various types of Pizzaââ¬â¢s along with a variety of side dishes and desserts. Pizza Hut began franchising around 1959. Pizza Hut otherwise known as Pizza Hut, Inc., in the corporate world became a subsidiary of Yum! Brands, Inc., as of 1997. Yum! Brands, Inc., is considered to be the largest restaurant company around the globe. Our study indicated that Pizza Hut has around 14,357 franchise units around the world today and also is ranked 10th among the top 10 franchises for 2013. (Entrepreneur Media, Inc., 2013) Purpose The purpose of this report would be to make use of the study and results to prepare a marketing report incorporating Pizza Hut, Inc., in Nigeria, Africa in order to disclose a marketing audit, plan and strategy and also use the appropriate material and subjects related to entering the Nigerian Market. There would however be a portion of concerns and reasons that would involve the company while shifting and familiarizing to the new location. However due to high cost of these fast food brands, many people still cannot afford it. Hence reasonable prices are to be varied in order to compete in these types of challenging markets. Country Overview: NIGERIA Nigeria also known as the ââ¬ËGiant of Africaââ¬â¢ is the most populous country in Africa. Nigeria was colonized by the British and got her independence on October 1st 1960. The country is a federal constitutional republic, with 36 states and a Federal Capital Territory, Abuja. There are over 250 ethnics groups in Nigeria, which the majority being Hausa, Yoruba and Igbo. After the countryââ¬â¢s independence the country had a civil war that led to the formation of military regime during the 70s till 1999, which saw the beginning of a democratic regime. Culture and Religion With a population of over 160 million people living in Nigeria, projected figures shows that the religious demographic indicate that 50% of the population are Muslims, 40% Christians and 10% practice their indigenous belief (CIA World Fact book). In Nigerian society religion plays a major role in peopleââ¬â¢s way of life; Islam is of majority in the Northern region, which is dominated by the Hausas while Christianity is in the Southern region. The Yorubas have a more diverse religion and those in the middle-belt practice their own indigenous belief. Throughout the country religion is a means for social mobility, providing means of incorporation into business and political circles as well as educational system (Library of Congress). Politics and Government The Constitution of Nigeria shows that the country is a sovereign state, whose citizens are bounded together by a Federal arrangement. The branches of government is divided into three; the Executive, a Judiciary, and a Legislative. The Executive power is solely for the President who is also the chief of state and head of the government. The Legislative branch consists of the Senate members, and House of Representatives, and the Judiciary consists of the all the legal system both at Federal level and State level. The president appoints members of the Supreme Court subject to confirmation by the Senate. There multiple political parties in Nigeria of which three are very strong, Peopleââ¬â¢s Democratic Party (PDP), All Nigeria Peoples Party (ANPP), and Alliance Congress (AC); the PDP has been ruling the country for over a decade. (Nigeria: GOVERNMENT AND POLITICS). Legal System The legal system in Nigeria is a combination of statutory law, English common law, customary law, and in the northern region Islamic law. The Federal and State courts apply the English common law, while the local courts apply customary and Islamic law (Nigeria: GOVERNMENT AND POLITICS). Economy Nigeria being an oil-rich nation has been faced with heavy political instability, corruption, inadequate infrastructure, and poor management, but in 2008 started economic reforms. GDP (Purchasing Power Parity) = $ 455.5 billion (2012 est.) Compared to the rest of the world = 31 GDP (PPP) 2011 = $ 428.4 billion GDP (Real Growth Rate) = 6.3% (2012) Compared to the world = 41 GDP (Real Growth Rate) 2011 = 7.4% GDP (Per Capita) 2012 = $2,800 Compared to the world 180 GDP (Per Capita) 2011 = $2,700 (CIA World Fact Book) The economy of Nigeria slowed down in 2012 as shown above; the oil sector continues to be the major contribution of the regions revenue with a growth rate of 8% compared to -0.35% in the non-oil sector. Economic activities are mostly denominated by Agriculture, gas and oil sectors in Nigeria. Though the economic reform looks strong there are still challenges the country needs to face. There is a high unemployment that rose from 21% in 2010 to 24% in 2011. Another downside to the economy is the security challenges arising from religious or ethnic conflicts, costs associated with environmental factors, and the slow global economic growth and the sovereign debt crisis in the Euro region. Demographics Population http://www.indexmundi.com/nigeria/age_structure.htmlworld fact book The above population pyramid shows a structure of a countries population, population Is distributed on the horizontal axis, which is divided by male on the left and females on the right. The X-axis indicates population and the Y-axis has distinguished age groups. Economic statistics The economy in Nigeria is a mixed economy with developing market sectors (legal, finance, communication, transport, entertainment). Nigeria is ranked 36th in terms of GDP as of 2013. Due to the resilience witnessed in 2012, the economy of Nigeria is expected to grow rapidly and gain stability. Nigeria GDP growth slowed down from by 7.4 % in 2011 to 6.6% in 2012. In diversity with sectors in Nigeria, agriculture stands the highest contributor, followed by crude oil, natural gas and wholesale products. Economy in Nigeria is the largest in West Africa and top three in Africa. Personal income per capita http://www.tradingeconomics.com/nigeria/gdpâ⬠perâ⬠capita Personal income per capita has improved over the years and has maintained a stable growth from 2004 ââ¬â 2012 due to the improved income to the country from crude oil and agriculture. From $726.4 per person in 2004 and a drastic change in 2012 with $1052.3 per person. Gradually with the development and newfound opportunities in Nigeria the income per capita will steadily grow. Foreign investment Before the exporting of oil, agriculture was one of the largest fractions in the countries earnings. A key for direct foreign investments in Nigeria is the oil and gas sector. Other foreign investment opportunities such as telecommunications, electricity, real estate, food and beverage, consumer goods, health care and tourism. Working conditions Working conditions in Nigeria is far from ideal, apart from civil servants and employees of foreign countries, working conditions and wages are acceptable. This may not be the condition of the local people in Nigeria. Protests by the trade union leaders, strikes, income inequalities, late payment, poor wages affect the standard of living in Nigeria. Technological analysis Infrastructure in Nigeria is weak; it is one of the main problems that affect the growth of the country. Unreliable electricity, water resource, road, transport have pulled back the growth of Nigeria in the previous years. In recent developments the country has publicââ¬â private partnership, investors and international companies moving into these regions for a better prospect and can revive the economy. Market Audit The Product When considering the market audit and competitive market analysis for any business, there are four factors to consider fundamentally. These four factors are product, price, promotion, and placement. Pizza Hut is a fast food restaurant chain that provides the dine-in and take-away services for fast food customers. The other external and internal environmental force such as the cultural, legal and political also has the greater impact on the product availability, its sales, marketing and reputation. The legal forces are unbiased to start a business venture in Africa, specifically the fast food chains such as Pizza Hut. Some social and cultural forces also play an influential role in creating and destroying the opportunities for any business. KFC, Donut King, Dominos, and Italian Pizza are most well renowned names in providing the high quality fast food products in these markets and are using the high standard advertising and promotional strategies thus the competition is challenging. T he understanding of recent advertising, trends, promotions and marketing ways are considered to be necessary when stepping into the Nigerian fast food products market. The Market Market is a place where major process of the business takes place. The economical, political, social, cultural, financial, legal and technological forces are basically some of the factors that play a significant role in creating and destroying the opportunities for any business. If the economy of the country where the product or service would be marketed is stable and unbiased, it is a great opportunity for the businesses. The political and legal stability plays a vital role for starting any business in a country. The social and cultural environmental forces are most significant to consider because they contain people, the real buyers of the products and services. (Glader, 2006, pp. 16). Nigeriaââ¬â¢s culture and tradition are slightly different than the other regions of the world i.e. UK and USA. There are several languages are being spoken in Nigeria, but the official language is English. This is one of the best strength of Nigerian culture that welcomes the foreign firms to join the Nigerian market. The legal system of Nigeria is a combination of several laws and principles including Islamic, customary and English laws. There could be some threats for the fast foods businesses because of diverse religions and laws systems. Nigeria has a mixed economy and stands at the 36th position in terms of GDP as of 2013. The agricultural industry of Nigeria significantly supported its economy followed by the natural resources of crude oil, natural gas and wholesale products. The income per capita increased in the period of 2004-2012 (Trading Economic, 2013). The income status of people is acceptable, but not for general Nigerian public. However, the earning people are able to afford the fast food product purchase even in regular intervals. While the poor wages of most of the people, late payments and strikes can often make critical situations in the country. Figure : GDP Per Capita The technological advancement is growing rapidly in Nigeria and it is a most important advantage for MNCââ¬â¢s. The online markets are majorly playing important role in bringing buyers and sellers closer. People now prefer to use online platforms for placing orders and making purchases. Thus theà online promotional strategy and also television and physical ad banners would be helpful for Pizza Hut if implemented. Several other products are also getting rapid fame among people such as MacDonaldââ¬â¢s and Italian Pizza. The introduction of several beneficial schemes and promotions such as coupons, gifts, weekend packages and midnight offers would be profitable and would also help Pizza Hut to get rapid repute and vast customer circle. Market size The market size of the host country describes the demand and supply scale of the products. To supply the products in any host country there must be sufficient potential demand. Larger the market size, better the economical growth would be (Wei & Liu, 2001, pp.38). Several international investors and marketers have opened their retail business in Nigerian market such as Shoprite, Artee Industries Ltd, and Internationale Spar Centrale BV in 2012. The rapidly increasing population of Nigeria will generate the strong and ever going demand for international products specifically the fast food products. The increasing rate of urbanization and positive economic outlook of Nigeria will support the MNCââ¬â¢s. (Euro Monitor, 2013). Competitors One of the main competitors and its product prices in Lagos is: Dominos Pizza Dominoââ¬â¢s Pizza is a popular pizza joint in Lagos. They offer both dine in and home delivery services. Their motto is to spread happiness around Lagos. Products and Prices Dominoââ¬â¢s main offering may be pizza but a wide variety of side orders is also offered by the fast food joint. The price list of their popular products is as follows: Chicken Feast Grilled chicken breast, mushrooms and sweet corn. Medium: â⠦ 2,000 Large: â⠦ 2,900 Hot Pepperoni Feast Extra beef pepperoni, red chillies & extra mozzarella cheese Medium: â⠦ 2,000 Large: â⠦ 2,900 Hot Veggie Onion, green pepper, banana, red chillies & tomatoes Medium: â⠦ 2,000 Large: â⠦ 2,900 BBQ Chicken Grilled chicken breast, Onions & BBQ sauce. Medium: â⠦ 2,300 Large: â⠦ 3,200 BBQ Philly Steak Philly steak, Beef topping, Onions & BBQ sauce Medium: â⠦ 2,300 Large: â⠦ 3,200 Meal Deals and side orders are also offered. The joint also serves Cold Stone Ice cream Promotion and Advertising Dominoââ¬â¢s pizza uses different channels of advertisement and promotion. Billboards and hoardings are used to promote special deals and discounts. The fast food joint has a website that houses the menu and also facilitates online order booking. Dominoââ¬â¢s prides itself on its ability to make prompt deliveries throughout Lagos. Distribution Dominoââ¬â¢s Pizza has six main outlets in Lagos. The bulk of distribution is attributed to home delivery. Apart from these international fast food chains, many local fast food joints are open in Lagos. These include Marioââ¬â¢s Pizza and fast food Sweet Sensation Mama Cass Ghana High These fast food chains offer a wide range of discount deals and competitive prices. Pricing Strategy Pricing is one of the most important aspects of the marketing mix of the product. Product placement and promotion depends on how the product has been priced. In order to set a pricing strategy, pricing objectives must be set. These include: Current profit maximization Current revenue maximization Maximize quantity Maximize profit margin Quality leadership Partial cost recovery Survival Status quo Since Pizza Hut will be introducing its products in Lagos for the first time, its pricing object should be to ââ¬Ëmaximise quantityââ¬â¢ and ultimately become the market leader. In order to attain this status Pizza Hut may employ one of the two pricing strategies: Skim Pricing: whereby the company prices its products high. This offers profit maximisation. By adopting this strategy the company assumes the stance of serving a niche market. Penetration Pricing: whereby products are priced low to maximise quantity and ease into the market. Since, the target market for Pizza hut is price sensitive and highly elastic, the best pricing strategy would be ââ¬ËPenetration Pricingââ¬â¢. By pricing the products low at the beginning, Pizza Hut would be able to gain more market share and cater to a greater market. Pricing Methods Several pricing methods may be employed to satisfy the pricing objectives of the company. These methods vary from product to product. Some companies may use different and innovative pricing methods that better satisfy the needs of both the customer and the company. Traditionally used pricing methods include: Cost-plus pricing: based on production cost plus a certain profit margin Target-return pricing: based on a target return-on-investment Value-based pricing: based on value offered relative to competitors Psychological pricing: based on customerââ¬â¢s perception and demand Pizza Hut may employ any one or a combination of the above mentioned pricing methods to accomplish its pricing objectives. Price Discounts The list price is normally discounted for the distribution channel. This may be done in the following ways: Quantity discount Cumulative quantity discount Seasonal Discount Cash discount Trade discount Promotional discount Pizza hut could offer the following price discounts to its customers: Quantity discounts: whereby customers buying in greater quantities could be offered special deals and discounts Promotional discounts: special promotions could be used to boost sales Marketing Plan Marketing Objectives Marketing objectives helps define what a company wants to achieve through itââ¬â¢s marketing activities. Firms from different industries create their marketing objectives by doing a thorough analysis of their firms SWOT analysis in order to identify the key areas of concentration. For Pizza Hut, to define its marketing objectives it has to decide on the entry strategy that it will adopt for Nigeria. Entry Strategy One of the leading markets in Sub-Saharan Africa is Nigeria with a population of above 158 million. However Nigeria having a wide range of ethnic groups is an environment with high risk potential. It would be advisable for Pizza Hut to franchise the company to another company in Nigeria, in order to reduce unforeseen risk. A franchise is an agreement between two parties where the franchisor sells the right to franchise the company to a franchisee. However due to the changes in routines and consumer flavors, preferences are readily growing towards packed and convenient foods. All these matters are assisting the countryââ¬â¢s retail food sector to develop. In growing markets like Nigeria, consumers would always prefer to have a cuisine that is more appropriate to the native palate rather than anà ââ¬Å"internationalâ⬠cuisine Finding the right partner to sell the rights might be quite daunting but Devyani International Limited an Indian based company with operation in Nigeria might be good partner to sell the franchise to. Devyani International Limited an associate company of RJ-Corp ââ¬â Largest bottler for Pepsico with currently having about 300 outlets of Pizza Hut, KFC, Costa, Swensenââ¬â¢s, and many more brands in India (Devyani International Limited). The company opened KFC in Nigeria as of 2009 and is currently investing on opening more outlets in the region (Business New Nigeria). Our study showed that an average Nigerian spends around 72.97% of his/her income on food. The table below shows the percentage of total food expenditure in Nigeria as of 2010. IMAPââ¬â¢s Food & Beverage Industry Global Report ââ¬â 2010 Total Food Expenditure Percentage of Total Expenditure (%) Beverages/Tobacco 2.73 Meat 12.88 Fish 15.22 Diary 5.61 Breads/Cereals 34.08 Fats/Oils 5.15 Fruits/Vegetables 15.44 Other Foods 8.89 Percentage of Total Food Expenditure (%) 72.97 After selecting the entry strategy, establishing the SMART approach for the marketing objective would seem useful. This will however help to ensure the objective are: Specific ââ¬â explains what needs to be gained. Measurable ââ¬â objectives should be measurable in terms of performance indicators, percentages, outcomes, and much more. Action-oriented ââ¬â State which action need to taken and who should take them. Realistic ââ¬â the resources available should be able to meet the objectives. Time Specific ââ¬â specify time frame and schedules for achievements or completion. To achieve the SMART approach, Pizza Hut will have to train the management of its franchisee on how to operate and manage the business similar to that of Pizza Hutââ¬â¢s method. Product Adaptation The key for international food chains such as Pizza Hut is to emphasize on adapting and accepting the local palate and then developing innovative foods to win over the native consumers. The term ââ¬ËProduct Adaptationââ¬â¢ uses the strategy of the follower. That is the new product is based on improvements or modifications of the current product of the company (MBA Skool). To be successful in an international market it necessary for a firm to adapt its product to meet international customersââ¬â¢ or markets needs (Small Biz Connect). For Pizza Hut, it will have to rely on the franchisee to foresee the product adaptation in the region. The franchisee with its extensive knowledge in the market understands consumer preferences, even though Nigeria is country with wide range of cultures but each culture share common trait in its region. Promotion Mix: Promotion is the method used to create awareness about a product or service to customers a firm offers (Small Business Development). Once the business has started the following are means to raise awareness to the public about the company: 1. Advertising ââ¬â one of the most important forms of passing information toà the general public. It is a form of communication used to convince or persuade potential consumers to choose a companyââ¬â¢s product or service over its competitors (Small Business Development). Successful advertising should be planned properly so that the consumer perceives the intended messages. There many types of media options to choose for advertising; choosing which type of media depends on the market a firm is trying target and also on the budget. The types of media include: press advertising, radio, television, direct mail, ambient, and much more. Firms should be careful on selecting the type of media (or mixture) for advertising their product so as not waste resources, a famous quote from John Wanamaker (1838-1922) state ââ¬Å"Half the money I spend on advertising is wasted ââ¬â the trouble is I do not know which halfâ⬠(Small Business Development). 2. Sales Promotion ââ¬â relates to incentives or activities mostly short-term that produces the likelihood of purchase or sale of a product. Sales promotions can be used to target different types of customers, types of promotions include: consumer, business, trade, and Sales force promotions. 3. Public Relation ââ¬â this is all about building relationship with stakeholders of a company by obtaining favorable publicity, incorporating a strong brand image and name, and providing accurate information to the public. Having a strong relationship with stakeholders can generate positive outcomes for a firm where customers can provide good recommendation to others due their satisfaction with the company (Small Business Development). The franchisee of Pizza Hut should be able to use any of the above-mentioned promotion or use all of them. For the advertising both parties should discuss on the cost for doing the advertisement whether both would share the cost or one party would be responsible. Channels of Distribution Agricultural and livestock products have a high import tariff in Nigeria; the government imposed such high tariffs as part of their economic reform to boost the economy and to support the agricultural sector. Pizza Hut would face high tariffs if it were going to supply the business with its ownà produce. The company or the franchisee can partner with any of the intermediaries to provide the company with agricultural products; this in short would save the firm cost it would have to bear due to import tariffs and compensating with high prices of the products to the customers. SWOT Analysis Conclusion Once colonized by the British, Nigeria is known as the ââ¬Å"Giant of Africaâ⬠which is one of the most populous countries in Africa. Having a population of over 160 million people and over 250 ethnic groups with each having their own dialects, it is a mixed economy with developing market sectors. Even though a majority of the general population are earning low incomes, the increasing rate of urbanization and positive economic outlook of Nigeria will support the multinational companies. Due to the rapid growth in technology in the country, various sources of promotional strategies can be followed such as online platforms and other beneficial schemes in order to help the business to get a rapid fame and vast customer circle. Hence through continuous marketing plans and strategies, we can extent the label of our fast food joint around the nation and generate happiness among the people. References Entrepreneur Media. 2013. Pizza Hut Inc.. [ONLINE] Available at: http://www.entrepreneur.com/franchises/pizzahutinc/282696-0.html. [Accessed 04 November 13]. Oliver Joy and Tatiana Nassar. 2013. Fast-food giants want pizza the action in Africa. [ONLINE] Available at: http://edition.cnn.com/2013/10/04/business/fast-food-giants-africa/. [Accessed 06 November 13]. Uche M. Nzeka. 2011. 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